About us

Who we are, why we do it, how we do it, what we do

We are a bunch of creative professionals who stand 24/7 ready to share or defend(!) your inspiring corporate story when you push our button. We eat letter cereals –so called ‘Alpha Bites’ – for breakfast, but just like real celebs we demand only P’s and R’s in our milk. The rest of our day we run around with our phone in one hand, our keyboard in the other, making sure your story is heard properly.

We have a specific love for startups. Young, fresh and driven without borders. That’s what we like about you and how we work ourselves. “There is no spoon.” We are a PR-agency doing more than just PR. We are your startup Businesstool. Focussing on high growth tech startups we aim to make you the next unicorn. We help you attract investors, get in the right media and help you think over your businessstructure and products.

Meet us

Why choose us?

We like to keep it personal and relevant. We also think that is the only way to get the right attention these days. Big corporations like Google and Facebook also aim their advertisements in a more and more personal way. It’s hard to let your message stand out in these booming times of data and information.

Therefor we handpick the media and personally reach out to them with the right message, trough the right medium and on the right time.

We standy ready, 24/7. We like to stay on top of things and make sure your message is heard. Even if that means we have to sit outside the journalists house at 3 a.m. singing ‘Yellow Submarine’. – We sometimes get such requests, we almost never decline. Almost.

Another important part of our support is our support. We don’t see you as just another cliënt. We don’t see you as a potential cashcow. No, you’re a startup. We like your idea. That’s why we help you. And we like to help you, that’s why we go that extra mile.

You can reach us almost through the whole day by mail, phone or coffeedate.

Most of all we’re a PR-agency.

But we know about (online) marketing too. And we know about developing your business. We even know how to attract more investments for startups and we also know a bit about social media.

So we also offer workshops, help you out with some marketing issues and guide you through the dark forrest of starting up a company. If you already have a brand or company, we can even help you to develope it.

Our Capabilities

PR 100%
Creativity 98%
Branding & Identity 85%
Project Management 90%
(Online) Marketing 75%
Copywriting 100%

What’s in a name you may wonder. To us, our name is our motto. Besides the hidden in plain sight abbreviation of PR in our name as a subliminal message (find all three if you can), our name reflects why we work the way we work. We represent our clients proudly. We believe in them. We create relationships for them and with them.

We truly believe startups have an interesting story to tell. Besides the interesting story, most of our clients enhance the quality of life of thousands of people, and may even change the world. After all, we work on the verge of high tech. However the message of startups is often not heard due to a too competitive market, or because the story is just simply misunderstood by the media or it’s consumers.

We craft easy to understand and to share messages with respect for journalists’ and bloggers’ needs. We developed our own lean approach to design PR plans and press releases, which leads to effective, practical messages and saves valuable time and effort. But most important,  we turn your story into easily accessible big news.

We always start with the “why?”, because your intrinsic motivation is what distinguishes your company from others. With the help of a brainstorm session with our creative team, we create a compelling message that leads to a PR approach, tailored to your company’s needs.

We start every launch and campaign with a brainstorm, which leads to a plan that includes a media target list. Next, we craft a press release, press kit and/or event to spread whatever news you may have. We guide you from the launch of your product to an announcement or an acquisition, for instance the announcement of a closed funding round, or the continuous follow up on your new developments, partnerships , results and so on.
After having created a clear message, we pitch it to individual media that are actually specialized in reporting on your type of business. We customize your story for that specific media. We do not believe in mass distribution of press releases, we believe in proudly representing your company.

Psst! We might even help you through the dark forest of (digital)marketing, content management and some business development.

Psst!² When things get rough, we provide thorough crisis communication. A service which is 24/7 available. Just press the emergency button and get in touch with our crisis control communication center – Better known as C4.